Marketing Channels 8th edition

ISBN:0324316984

ISBN13:9780324316988

Publisher:CENGAGE Learning

Authors:Bert Rosenbloom, Rosenbloom, Bert (Bert Rosenbloom) Rosenbloom

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Marketing Channels Description

Marketing Channels 8 Edition Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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